--- title: The case for kegs in the NOLO beverage market | THIELMANN description: The nolo market needs to scale sustainably while protecting product quality. The solution lies in stainless steel kegs. image: https://www.thielmann.com/hubfs/Knowledge%20Base/Content%20pictures/202512-Nolo-Beverages-Article-thumbnail.webp --- [+1 (832) 914-1821](tel:18329141821) [![thielmann-logo-white-2](https://www.thielmann.com/hubfs/Imported%20images/thielmann-logo-white-2.png "thielmann-logo-white-2")](https://www.thielmann.com/en/) [![thielmann-mobile-header-logo-2](https://www.thielmann.com/hubfs/Imported%20images/thielmann-mobile-header-logo-2.png "thielmann-mobile-header-logo-2")](https://www.thielmann.com/en/) ![2025-Nolo-Beverages-Article-Cover](https://www.thielmann.com/hubfs/Knowledge%20Base/Covers/2025-Nolo-Beverages-Article-Cover.webp "2025-Nolo-Beverages-Article-Cover") **📰 CASE STUDY** # THE CASE FOR KEGS IN THE NOLO MARKET **![Beverage-industry](https://www.thielmann.com/hs-fs/hubfs/Content%20pictures/Iconos/Beverage-industry.webp?width=30&height=30&name=Beverage-industry.webp)   ** THE NOLO MARKET NEEDS TO SCALE SUSTAINABLY WHILE PROTECTING PRODUCT QUALITY. THE SOLUTION LIES IN STEEL The no- and low-alcohol (NOLO) market is growing rapidly, with projections suggesting it’ll reach a value of $23.18 billion by 2030. As demand rises, traditional packaging formats face challenges, from rising glass costs to difficulties preserving the delicate profiles of non-alcoholic beverages, ranging from sour, lactic-acid-fermented drinks such as kombucha, hop water and water kefir to cider, non-alcoholic beer and RTD cocktails. These pressures highlight the need for sustainable beverage packaging and more reliable NOLO beverage distribution models. This white paper shows why reusable stainless steel kegs provide a future-ready solution. Kegs extend freshness, simplify service for venues, and significantly reduce environmental impact. While single-use glass bottles emit around 0.45 kgCO₂eq per liter, serving on-tap NOLO beverages could reduce this to 0.05 kgCO₂eq, a ninefold decrease over a keg’s lifetime of up to 120 reuse cycles. **Please complete the form below to download your complimentary copy of this whitepaper to your device.** [ DOWNLOAD ](https://www.thielmann.com/en/knowledge-base/the-case-for-kegs-in-the-nolo-beverage-market-thielmann#til-contact-form) ## DOWNLOAD YOUR PAPERS COMPLETE THIS FORM TO GET IMMEDIATE ACCESS TO THE DOCUMENT YOU REQUESTED ### RELATED ARTICLES As one of the world’s leading manufacturer of stainless steel containers, THIELMANN has accumulated significant expertise across a wide range of industries over many years.Our experts regularly compile educational material and analyses such as our Whitepapers and Case Studies, which are an excellent way to share in our knowledge and expertise and to find out more about our industry, product and application-specific insights and experience.We invite you to peruse our informative material and welcome any questions or enquiries you may have. [SEE ALL KNOWLEDGE navigate_next ](https://www.thielmann.com/en/knowledge-base) Article [![](https://info.thielmann.com/hubfs/Knowledge%20Base/Content%20pictures/202512-Nolo-Beverages-Article-thumbnail.webp) ](https://www.thielmann.com/en/knowledge-base/the-case-for-kegs-in-the-nolo-beverage-market-thielmann) ### [ THE CASE FOR KEGS IN THE NOLO BEVERAGE MARKET ](https://www.thielmann.com/en/knowledge-base/the-case-for-kegs-in-the-nolo-beverage-market-thielmann) The no- and low-alcohol (NOLO) market is growing rapidly, with projections suggesting it’ll reach a value of $23.18 billion by 2030. As demand rises, traditional packaging formats face challenges. [Beverage](https://www.thielmann.com/en/industries/beverage) [ KNOW MORE navigate_next ](https://www.thielmann.com/en/knowledge-base/the-case-for-kegs-in-the-nolo-beverage-market-thielmann) Whitepaper [![](https://info.thielmann.com/hubfs/Knowledge%20Base/Content%20pictures/brewery.jpg) ](https://www.thielmann.com/en/knowledge-base/the-environmental-impact-of-packaging-formats) ### [ THE ENVIRONMENTAL IMPACT OF PACKAGING FORMATS USING BEER AS AN EXAMPLE ](https://www.thielmann.com/en/knowledge-base/the-environmental-impact-of-packaging-formats) Many brewers and alcoholic drinks manufacturers are exploring ways to make their packaging solutions more sustainable. In this whitepaper, we use the brewing industry as a model. [Beverage](https://www.thielmann.com/en/industries/beverage) [ KNOW MORE navigate_next ](https://www.thielmann.com/en/knowledge-base/the-environmental-impact-of-packaging-formats) ![thielmann-logo-1](https://www.thielmann.com/hubfs/thielmann-logo-1.png "thielmann-logo-1") There will always be a need for container solutions for a variety of industries around the world. And there will always be a need to find the right partner, with the best and most reliable container solutions for every eventuality. 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